Friendster's Ian Stewart resurfaces at Converse

Stewart takes over from Cheryl Calegari, senior director of marketing, Asia-Pacific for Converse.

Stewart, who is currently based in the brand's offices in Singapore, will make the move to Converse's operations in Shanghai later this year. He said his appointment was part of the brand's evolution in Asia towards music, skateboarding and basketball after it was brought by Nike in 2003.

"I have had 20 years in the industry and I've always been involved in lifestyle marketing," he said. "This is the perfect role for me to continue my quest to understand the Asian youth."

Stewart joined Friendster in March 2009 based in the Singapore office and was responsible for the transition period when the company was brought by MOL global. He previously worked as senior VP of MTV networks and Viacom Brand Solutions for Asia-Pacific.