Fulford PR extends contracts with Beam Global Asia, Lee Hwa Jewellery and Pure Group

A client for the seventh consecutive year, Beam Global Asia has again chosen Fulford PR for its brown spirits portfolio, including The Macallan, Highland Park and Famous Grouse.

Alex Yong, country manager, Singapore, at Beam Global Asia, said, “Fulford PR’s inherent knowledge of our brand and their established relationships with the local luxury and lifestyle media has been valuable to us throughout these six years. We look forward to lucky number seven ahead.”

For Lee Hwa Jewellery, the agency continues its remit for publicity services surrounding product launches, collaborations and sponsorships for the sixth year.

Commenting on the appointment, Elaine Ng, senior brand manager of Lee Hwa Jellewery, said, “Fulford PR is a very dynamic agency that shows excellent track record. We enjoy working with them since the first appointment in 2006 and are glad to bring them on board for another year.”

Fulford PR has won the third retainer with Pure Group, providing strategic counsel and communications support for the new Pure Fitness club at Asia Square, including the overall group in Singapore.

“In addition to providing valuable counsel, Fulford PR’s relationships with both the lifestyle and sports media are key to our business,” said Conina Mui, regional marketing manager of Pure Group. “We trust that with this renewal, they will help bring Pure Yoga and Pure Fitness to the next level.”

Earlier, the agency renewed with Digital and Music Matters and Music Matters Live. It also secured other events such as i Light Marina Bay 2012 and upcoming premium gourmet brand Dean & DeLuca.

Linda Fulford, managing director of Fulford PR, said, “PR is a people business, and the best relationships are built on strong chemistry, commitment and responsibility. We believe in what we do and we are glad to have these opportunities to further bolster our working relationships with our clients.”