Staff Reporters
Feb 7, 2011

Lee Hwa Jewellery retains Fulford PR

SINGAPORE – Lee Hwa Jewellery has appointed Fulford Public Relations to handle its public relations business for the fifth year running.

Lee Hwa Jewellery retains Fulford PR
Lee Hwa Jewellery retains Fulford PR

Fulford PR will continue its relationship with Lee Hwa Jewellery for the fifth year.

“Over the years, Fulford PR has demonstrated a keen understanding of our brand and the media landscape in Singapore and we are pleased with the highly successful PR campaign carried out for the launch of Forevermark in Singapore last year.  2011 looks to be an exciting year ahead with several special launches in the mix and we look forward to more successful PR campaigns with Fulford PR,” said Elaine Ng, senior brand manager of Lee Hwa Jewellery.

The agency also handles Beam Global Asia’s portfolio of brown whiskeys, as well as consumer and corporate clients such as Art Stage Singapore, the Singapore Art Museum, Ministry of Manpower, Ministry of Community Development, Youth and Sports, Pure Fitness, Evian, TAB and Royal Selangor.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

13 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

13 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

14 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

14 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.