Fulford PR retains Beam Global Asia, Lee Hwa Jewellery accounts

Made last month, the renewals came after Fulford PR’s recent acquisition of Chrysler Communications and a management restructuring that saw Chrysler’s managing director Marina Mathews taking the helm at the agency.

This will be the eighth year that Fulford PR has worked with premium spirits company Beam Global. It is tasked with managing publicity for the company's brown spirits by The Edrington Group, namely The Macallan, Highland Park and Famous Grouse, in addition to ad hoc activities.

Fulford PR is one of two agencies of record for Beam Global; the other is MSL Singapore, which was appointed last month as its strategic communications partner across six brands in Singapore.

Fulford PR is working with Beam Global to collaborate with renowned pop artist Peter Blake for the World Gourmet Summit (WGS), which is set to take place in Singapore in April.

WGS is also a client of Fulford PR.

Lee Hwa Jewellery, meanwhile, marks its seventh year with the agency, whereby Fulford PR will work closely with media to generate publicity around the brand’s range of jewellery pieces, including exclusive brands such as Forevermark, Destinée, Furrer Jacot and Annamaria Cammilli.

The agency will also be exploring partnership opportunities, as part of efforts to amplify Lee Hwa Jewellery’s support for the country’s fashion and jewellery industry.

Earlier, Lee Hwa Jewellery handed its digital duties to independent agency Section, as it is concentrating on its repositioning online this year.