WPP’s Mindshare scooped new business from financial services brand Discover, worth $500m.
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The 13th edition of 40 Under 40 will celebrate the brightest stars in APAC marketing and advertising firmament—the early bird deadline is June 9.
The need for diversification beyond its parent, across clients, talent and DEI efforts is no longer optional. It’s a business necessity.
While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers still lack a complete view of ROI.
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The CMO's MO: As Zespri’s global marketing lead, KokHwee Ng talks about how the brand is balancing record growth, sustainability, and emotional storytelling to win in a crowded market.
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