Shauna Lewis
Jan 2, 2024

Global chief strategy officer leaves R/GA

Tom Morton has worked at the agency for eight years.

R/GA: Morton joined the IPG agency in 2016 as US head of strategy
R/GA: Morton joined the IPG agency in 2016 as US head of strategy

Tom Morton has left R/GA where he was global chief strategy officer.

He joined the IPG agency in 2016 as US head of strategy, before being promoted to chief strategy officer, US, and then to his most recent role.

Writing on LinkedIn, Morton said next he would be “writing, consulting, helping others to build bigger, better futures for businesses and brands”.

Morton started working in the US in 2011, when he joined Havas as chief strategy officer, before taking on roles at Goodby Silverstein & Partners and co:collective.

Before moving to the US he worked in the London office of TBWA\Worldwide as chief strategy officer and later took the same role at Publicis London.

On his career at R/GA, Morton said: “R/GA's purpose is to design businesses and brands for a more human future. And I think we lived up to it.

“We made a success of radical collaboration between different forms of strategy: brand, consulting, data, media, research, social and user experience."

He named clients such as Amazon, Instagram, Facebook and Uber in his post and thanked R/GA founder Bob Greenberg, former global chief strategy officer Barry Wacksman, former global chief creative officer Nick Law and former R/GA president, US, Sean Lyons for the “career-defining opportunity”.

Source:
Campaign UK

Related Articles

Just Published

6 hours ago

Will Australia succeed in its plans to ban minors ...

Industry leaders tells Campaign that banning young people from social-media platforms is often seen as inefficient, cumbersome, and expensive.

7 hours ago

Asia-Pacific Power List 2024: Stuart A Spencer, AIA

Spencer's purpose-led marketing strategy continues to drive significant business growth and customer engagement for the insurance giant.

7 hours ago

Hoka One One picks OMD as media agency of record in ...

OMD will take over Hoka’s media account from UM in China following a competitive pitch.

7 hours ago

The CMO's MO: Techcombank's marketer brings the ...

Thai Minh Diem Tu, marketer of one of Vietnam's biggest private banks, talks about how her passion for running mirrors her approach to marketing, and why human touch remains irreplaceable in the age of AI.