WPP maintains lead in new-business wins in February 2022.
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While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Channel Bakers has an 80-member team across Asia Pacific, Europe, and North America.
Spending related to the US election shored up ad revenue for YouTube which grew by 14% globally.
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
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