A pitch for the business was reportedly held in January, with five agencies involved, including incumbent Impactasia.
Golin Harris Hong Kong is set to manage the recent YourSingapore branding campaign for the tourism organization and develop strategic platforms to reach out to Hong Kong audiences.
Ken Low, assistant chief executive of marketing at Singpapore Tourism Board, noted that the organisation works with different agencies in different markets. Burson-Marsteller works with STB at its Singapore headquarters and EastWay works with the organsation in China, he said.
The Singapore Tourism Board launched its YourSingapore initiative three weeks ago.
Golin Harris Hong Kong is set to manage the recent YourSingapore branding campaign for the tourism organization and develop strategic platforms to reach out to Hong Kong audiences.
Ken Low, assistant chief executive of marketing at Singpapore Tourism Board, noted that the organisation works with different agencies in different markets. Burson-Marsteller works with STB at its Singapore headquarters and EastWay works with the organsation in China, he said.
The Singapore Tourism Board launched its YourSingapore initiative three weeks ago.
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