Benjamin Li
Aug 25, 2010

Golin Harris charges Jeremy Walker to lead sports marketing and branded entertainment

HONG KONG - Golin Harris has appointed Jeremy Walker (pictured) as head of sports marketing and branded entertainment in a joint partnership initiative with IPG sister company Octagon.

Golin Harris charges Jeremy Walker to lead sports marketing and branded entertainment

In this newly created role, in addition to working closely with Golin Harris teams across Asia-Pacific, Walker also takes on the role of Hong Kong business development director for Octagon.

Walker reports to John Morgan, regional managing director of Greater China at Golin Harris based in Hong Kong, and also works closely with Winston Zheng, managing director and head of Octagon Greater China.

Walker has over 15 years' experience in media and communications, loyalty marketing, event management and sponsorship activation in Asia. Over the past 10 years, he was director for a boutique sports marketing consultancy Leisure Resources based in Hong Kong, serving clients like American Express, Sun Life Insurance and ANZ.

“Jeremy is well-known and hugely respected in the sports marketing and branded event markets,” said Morgan. “As we continue to increase our presence in this market with creative multidisciplinary programs, Jeremy is the perfect person to lead this charge for both Golin Harris and Octagon in Hong Kong.”

Golin Harris and Octagon’s global partnership began last year when the two agencies agreed to offer a joint public relations and sports marketing service for clients.

For more local breaking news from China, Hong Kong, Taiwan and Macau, go to en.campaignchina.com.

Source:
Campaign China

Related Articles

Just Published

15 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

15 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

16 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

16 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.