Goodman Fielder Singapore hands media account to PHD Singapore

Goodman Fielder is a food company in Australasia, with consumer brands that include Meadow Lea, Olive Grove and Praise margarines.

Frances Ku, Business Manager, PHD Singapore, said Goodman Fielder is set to make efforts to raise the Meadow Lea brand, allowing PHD to demonstrate its “prowess in this very cluttered space”.

Josephine Tan, business development manager of Goodman Fielder, added that PHD was chosen as it not only provided media expertise but also demonstrated an ability to think around the problem to provide well-rounded solutions.

"It’s important to us to create not just media plans, but media solutions to amplify the brands that Goodman Fielder represents,” Tan said. “It’s this ability which proved to Goodman Fielder that PHD Singapore was the right partner to help us achieve our vision.”