The agency won the business after a three-way pitch.
Euro RSCG has been tasked with developing a central concept that will generate interest across the region.
The introduction of DuraPlus sees Goodyear entering a segment of price-sensitive Asian drivers who search for value in their motoring purchases. DuraPlus is designed to go further and last longer than its competitors.
“The fact that Goodyear is a regional win highlights our ability to engage consumers across different markets with strong ideas, delivering the best result possible for our clients,” said Matthew Fanshawe, CEO, Euro RSCG Southeast Asia.
Euro RSCG has been tasked with developing a central concept that will generate interest across the region.
The introduction of DuraPlus sees Goodyear entering a segment of price-sensitive Asian drivers who search for value in their motoring purchases. DuraPlus is designed to go further and last longer than its competitors.
“The fact that Goodyear is a regional win highlights our ability to engage consumers across different markets with strong ideas, delivering the best result possible for our clients,” said Matthew Fanshawe, CEO, Euro RSCG Southeast Asia.
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