Google Mobile creates animated character Mobaco for Japan

Mobaco is a successful businesswoman. Armed with her Google Mobile, she overcomes many challenges with the convenience of quick functions like instant search and 3G connection on the go.

Mobaco’s ads are running across online banners, outdoor and on subways. She is also on Twitter and the local mobile social networking site Gree.

Google Japan has set out to give the brand more personality and emotional connectivity with the local users.

Previous campaigns by W+K in Japan include an outdoor and online project for Google Places.