Grey boosts digital with acquisition of Yolk Asia Pacific

One of Asia’s fastest-growing interactive and digital media networks, Yolk is headquartered in Singapore, with a presence in Malaysia, Thailand and Australia.

Founded in 2001, the company employs 40 full-time staff and its roster of clients across Asia includes Canon, Microsoft, Ciba Vision and Singapore Economic Development Board.

Effective immediately, Yolk’s service offering will be integrated into the operations of Grey Asia Pacific. Yolk’s holistic digital offering includes digital strategy, social media, rich media, online advertising, viral marketing, interactive marketing, search marketing, e-marketing, e-customer relationship management and web-based capabilities.

This acquisition will boost Grey Asia Pacific’s presence in the rapidly growing digital marketing sector as well as enhance Grey’s total communications capabilities.

Jim Heekin, chairman & CEO, Grey Group said the acquisition of Yolk is another clear signal of Grey’s commitment to place digital at the core of its business and deliver powerful, seamless offline and online marketing solutions.

Added Nirvik Singh, chairman & CEO, Grey Group Asia Pacific: “Yolk is a digitally creative, innovative and daring agency, and at the same time, results-oriented. The team brings a wealth of knowledge and experience, and comes with an outstanding track record.”

In September, G2, the brand activation arm of Grey Group, acquired DPI, Greater China’s leading shopper marketing consultancy, adding on to other premier investments by the company including G2 Star Echo in China and G2rams in India.