Grey India wins Reliance Communications creative business worth US$55m

According to a company release billing the win as "the biggest advertising pitch in the country this year", Grey India beat out incumbent Cartwheel, JWT, McCann Erickson and Mudra to clinch the account reportedly worth US$55 million (250 crores).

Grey's remit covers all of Reliance Communications' offerings, including its wireless business and anticipated 3G launch.

Commenting on the win, Jishnu Sen, Grey India chief operating officer, said, "This is huge. A win this big, a win against industry biggies is a huge testament to the new Grey."

"The thing that stood out in this pitch, according to me, is teamwork and passion. Across disciplines. Across levels. From the insight we cracked, to its strategic context and then finally culminating in some outstanding creative work. Every piece was right," he added.