Group Eight appointed to South Australian tourism brief

To run from February till April 2009, the “Soaring Spirits” campaign aims to position Adelaide, the capital of South Australia, as an ideal travel destination with a diversity of offerings from adventure to dining in the outback.

Targeting upper-middle income Singaporeans, including active retirees and newlyweds, the tourism campaign will include advertising, activation/guerilla marketing and digital elements to be produced by the integrated marketing group’s respective disciplines - Curiosity, A Group Of People and Discreet.

Nicky Seet, account director at Curiosity, said: “This campaign will help Singaporeans to think beyond theme parks, cartoon characters and roller coasters when it comes to travelling in Australia.”