Haier partners with O&M to promote its refrigerator brand in Thailand

Draft FCB, which has traditionally worked with Haier for various projects in markets across APAC, was also in the running for securing its creative business.

Haier Electrical Appliances Thailand aims to Invest US$10 million to expand production capacity.

To do this, it had recently announced that it will increase its marketing budget by 30 per cent this year to build the brand in the local market.