Hakuhodo depicts emotional journey of buying a house for Suumo in Japan

The campaign, entitled ‘Voice of heart’, takes the form of a series of TVCs featuring a young couple and their alter egos as they prepare to make the biggest decision of their life.

The series shows the couple going through various emotions. In one, the man is secretly humiliated at his inaction in buying a house; in another, he recalls his vow to make his wife happy in a home of their own; and having taken the big step, he is shown to be overjoyed at the news that his wife is pregnant.

Suumo is a free property listings publication offering comprehensive information on the process of home ownership.

Credits:

Project ‘Voice of Heart’
Client Recruit Co Ltd
Creative agency Hakuhodo, Tambourine
Media agency Hakuhodo
Creative director Koichiro Yokozawa
Production Tohokushinsha Film Corporation
Producer Kazuyuki Machida, Koji Mizobuchi
Director Akira Nagai
Cameraman Shoichi Ato
Exposure Television