Asiya Bakht
Feb 20, 2009

Harrison Communications nets Yellow Pages brief

MANILA - McCann Erickson sister shop Harrison Communications has won the creative brief for Yellow Pages after a three-way pitch that involved Ogilvy & Mather, JWT and Euro RSCG.

Harrison Communications nets Yellow Pages brief
Yellow Pages directories are published annually in most countries, and distributed for free to all residences and businesses within a given coverage area. However, YP’s print edition has been facing a decline in popularity. YP publishers are rapidly strengthening their digital offerings, including their online directories.

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