HeathWallace sets up shop in Australia

This is in response to a rising demand by companies digitising their business for professional user experience and design firms with international exposure. HeathWallace looks to aid large firms enhance the skills necessary to create positive user and commercial impact across their marketing, sales and servicing channels that include web and mobile-based service delivery.

Spearheading the new team will be Fiona Meighan, who takes on the reins as managing consultant of HeathWallace Australia. She brings with her over 15 years of experience, including a stint at telecommunications firm Telstra, covering user research, human factors and interaction design across the Australian, US and Asian markets.

“Australia has a lot to offer, not only in a domestic context, but for the overseas markets it is pursuing, and the digital channel is core to how it realises its potential,” Meighan points out.

With the Melbourne hub opening its doors, HeathWallace now has a presence in London, Hong Kong, Chicago, and Cape Town. The firm currently serves financial institutions across the globe, including multinational banks, insurance companies and asset management firms.

“Billions of dollars have been invested in IT solutions to enable business transformation initiatives in Australia recently and companies are recognising the pivotal role a good user experience (UX) plays as an integral part of effective transformation,” explained Maria Sit, regional managing director of HeathWallace Asia-Pacific. “What sets successful companies apart is their ability to create sustainable competitive differentiation in the way they fuse knowledge of customer behaviour, creativity and technology.”

The firm focuses on its ability to provide a multi-disciplinary approach to co-creating in the service development process, from strategy and research to design and development. It works with clients that want to maximise technology and committed to transforming the way it engages its customers through user-centric solutions and corresponding business practices.