PR News
Kenny Lim
Jun 11, 2009

Hello Kitty Online appoints Red Dawn Communications

SINGAPORE - Oriented Games, the online video game publisher that holds the rights for Hello Kitty Online for Singapore and Malaysia, has appointed Red Dawn Communications as its PR agency in the city-state on a retainer basis.

Hello Kitty Online appoints Red Dawn Communications
Hello Kitty Online combines online role-playing games with social networking. The free-to-play game will launch in Malaysia and Singapore in July 2009 on the gloot.net game portal.

The multiplayer online game title seeks to position itself as a media platform for advertisers and marketers to offer in-game advertising.
Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Chinese brands are aggressively expanding in Indonesia

1 Why Chinese brands are aggressively expanding in Indonesia

Top 10 car brands in Southeast Asia

2 Top 10 car brands in Southeast Asia

Tributes for Lisa Ronson, beloved wife, mother and CMO

3 Tributes for Lisa Ronson, beloved wife, mother and CMO

'All polish, no punch': Adland reacts to Jaguar’s rebrand

4 'All polish, no punch': Adland reacts to Jaguar’s rebrand

Jaguar defends rebrand amid ‘vile hatred’ online

5 Jaguar defends rebrand amid ‘vile hatred’ online

Publicis' Unilever win solidifies its strength in APAC media rankings

6 Publicis' Unilever win solidifies its strength in APAC media rankings

Labubu, the art toy craze and why grown-ups can’t get enough

7 Labubu, the art toy craze and why grown-ups can’t get enough

Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

8 Women to Watch 2024: Meet the exemplary women in APAC marketing and communications

Top 10 food brands in Southeast Asia

9 Top 10 food brands in Southeast Asia

Opinion: Jaguar’s rebrand might actually be a masterstroke

10 Opinion: Jaguar’s rebrand might actually be a masterstroke

Related Articles

Xbox highlights adaptive gaming tools in social media ad
Aug 26, 2024
Alessandra Scotto di Santolo

Xbox highlights adaptive gaming tools in social ...

Gaming hits nearly $200 billion, but advertisers remain cautious
Aug 3, 2024
Reem Makari

Gaming hits nearly $200 billion, but advertisers ...

TikTok names Rema Vasan head of North America and global gaming business marketing
Jul 19, 2024
Brandon Doerrer

TikTok names Rema Vasan head of North America and ...

How JBL's brief to prove sound superiority brought gaming to the visually impaired
May 27, 2024
Robert Sawatzky

How JBL's brief to prove sound superiority brought ...

Just Published

Agency of the Year 2024 SEA winners: Indonesia, Thailand, Philippines, Vietnam, Cambodia, Laos & Myanmar
7 hours ago
Staff Reporters

Agency of the Year 2024 SEA winners: Indonesia, ...

Check out the complete winners list from Campaign's inaugural event in Jakarta, featuring several Southeast Asian regional awards, along with entrants across seven SEA markets.

Big night for Leo Burnett across multiple Southeast Asian markets at Agency of the Year Awards in Jakarta
11 hours ago
Staff Reporters

Big night for Leo Burnett across multiple Southeast ...

Publicis Groupe stole the spotlight at Campaign’s inaugural Southeast Asia Agency of the Year Awards gala in Jakarta, with Leo Burnett leading the charge across creative and digital in multiple markets.

McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
11 hours ago
Campaign India Team

McCann, Famous Innovations lead the charge at South ...

Also imparting a memorable mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.