PR News
Kenny Lim
Jun 11, 2009

Hello Kitty Online appoints Red Dawn Communications

SINGAPORE - Oriented Games, the online video game publisher that holds the rights for Hello Kitty Online for Singapore and Malaysia, has appointed Red Dawn Communications as its PR agency in the city-state on a retainer basis.

Hello Kitty Online appoints Red Dawn Communications
Hello Kitty Online combines online role-playing games with social networking. The free-to-play game will launch in Malaysia and Singapore in July 2009 on the gloot.net game portal.

The multiplayer online game title seeks to position itself as a media platform for advertisers and marketers to offer in-game advertising.
Source:
Copyright © Campaign Singapore

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Mission possible: Four steps to make marketing teams more effective

1 Mission possible: Four steps to make marketing teams more effective

Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

2 Chinese prosecutors seek lengthy prison sentences for former GroupM executives as scale of bribery allegations revealed

GroupM axes global agency CEO roles in major centralisation push

3 GroupM axes global agency CEO roles in major centralisation push

How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

4 How Yandex advertising solutions help building a bridge between brands from APAC and the Russia-CIS market

Stagwell to acquire ADK Global

5 Stagwell to acquire ADK Global

Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

6 Omnicom and IPG chiefs visit UK to sell merger to staff and pitch consultants

Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

7 Publicis Groupe taps McCann exec Amit Sutha as Malaysia CEO

WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

8 WPP boss Mark Read hits back at employee vitriol over back-to-office mandate

Lunar New Year goodies: APAC's Year of the Snake campaigns

9 Lunar New Year goodies: APAC's Year of the Snake campaigns

Moves and wins roundup: Week of January 20, 2025

10 Moves and wins roundup: Week of January 20, 2025

Related Articles

Xbox highlights adaptive gaming tools in social media ad
Aug 26, 2024
Alessandra Scotto di Santolo

Xbox highlights adaptive gaming tools in social ...

Gaming hits nearly $200 billion, but advertisers remain cautious
Aug 3, 2024
Reem Makari

Gaming hits nearly $200 billion, but advertisers ...

TikTok names Rema Vasan head of North America and global gaming business marketing
Jul 19, 2024
Brandon Doerrer

TikTok names Rema Vasan head of North America and ...

How JBL's brief to prove sound superiority brought gaming to the visually impaired
May 27, 2024
Robert Sawatzky

How JBL's brief to prove sound superiority brought ...

Just Published

AI’s ‘Sputnik moment’: What DeepSeek could mean for marketers
1 hour ago
Robin Langford

AI’s ‘Sputnik moment’: What DeepSeek could mean for ...

DeepSeek has dominated headlines and the discussions over AI for the past week. But what impact will it have on marketing?

40 Under 40 2024: Swyn Evans, Zeno
2 days ago
Staff Reporters

40 Under 40 2024: Swyn Evans, Zeno

Evans has demonstrated dynamic leadership as managing director at Zeno Singapore, driving client wins, revenue growth, and championing team welfare and women’s advancement in just eight months.

Happy Lunar New Year from Campaign Asia-Pacific
2 days ago
Staff

Happy Lunar New Year from Campaign Asia-Pacific

The editorial team is slithering away for a short break, but we'll be back with our newsletters and ready to charm on January 31st.

'Fear doesn't build trust': Cisco's CMO on why security marketing needs a reset
2 days ago
Rahat Kapur

'Fear doesn't build trust': Cisco's CMO on why ...

CMO Carrie Palin reveals why consumer trust, impact-readiness surrounding AI, and in-person connection might be the keys to sustain the company’s future.