Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Oct 9, 2013
Hershey signals brand push in Asia
ASIA-PACIFIC - US-based Chocolate company Hershey is boosting its presence in Asia with plans to produce Kisses, Ice Breakers, Reese’s, its self-named chocolate bars and perhaps even locally tweaked goodies in the region while taking on Mars and Mondelez.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
.png&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
Jun 11, 2025
Mars to switch $1.7 billion media account out of WPP
Apr 24, 2025
Mondelez reveals strategy behind 'Oreo Milky Way ...
Mar 25, 2025
Four networks to pitch for global Mars account
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
17 hours ago
Cannes Lions Grand Prix winner faces scrutiny over ...
DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.
.png&h=268&w=401&q=100&v=20250320&c=1)
20 hours ago
Cannes Lions faces calls to step up action on ...
Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.
PROMOTED
20 hours ago
Havas redefines creativity with data and technology ...
Leaders from the Media Network share insights from the jury room and how data and tech are driving more innovative media solutions.
20 hours ago
WPP Media appoints first global client presidents ...
Caroline Foster Kenny and Stephanie Prager are the new global client presidents.