With an in-game spot costing up to $7 million, brands are finding creative ways to be at the Super Bowl without paying to be in it.
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EXCLUSIVE: Skyn lands precious konbini shelf space in Japan’s cutthroat convenience store market. The brand announces that with a cheeky spot and an empowered protagonist.
With uncertainty looming over Chinese outbound brands that face steep tariffs in the US, Campaign asks brand experts how Chinese brands should sustain their growth and relevance overseas.
Jeswani, who is also CEO of Ogilvy Singapore and Malaysia, will take on additional duties as ASEAN CEO, a newly created role focusing on growth in this important sub-region.
P&G, Cheil, HP, Wavemaker, AW, and more in our weekly collection of people moves and account news.
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