Analysis Marketing
Matthew Keegan
Jul 25, 2024

How brands can edge out competition with bold storytelling

From generating emotional engagement to real time measurement, a new report by iProspect outlines the ways in which brands can enhance their storytelling capabilities in today’s dynamic media environment.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Did the strategic planner just kill the advertising agency?

1 Did the strategic planner just kill the advertising agency?

Coca-Cola and WPP renew global marketing partnership

2 Coca-Cola and WPP renew global marketing partnership

GroupM tells staff about redundancies as restructure hits UK

3 GroupM tells staff about redundancies as restructure hits UK

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

4 WPP Media: How did one of the world’s biggest comms companies mess up the messaging?

Why has GroupM lost its way for so long? The buck stops with WPP

5 Why has GroupM lost its way for so long? The buck stops with WPP

Ogilvy unifies social media offering in 16 APAC markets

6 Ogilvy unifies social media offering in 16 APAC markets

Omnicom set targets to cut staff costs by 10%

7 Omnicom set targets to cut staff costs by 10%

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

Labubu, the art toy craze and why grown-ups can’t get enough

9 Labubu, the art toy craze and why grown-ups can’t get enough

Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

10 Asia-Pacific Power List 2025: Ravi Santhanam, HDFC Bank

Related Articles

Agency Report Card 2021: IProspect
The Information
Feb 28, 2022
Staff Reporters

Agency Report Card 2021: IProspect

Instead of criticising performance marketing, steal from it
Apr 10, 2025
Josh Bullmore

Instead of criticising performance marketing, steal ...

WPP invests in Stability AI to drive brand storytelling
Mar 6, 2025
Campaign India Team

WPP invests in Stability AI to drive brand storytelling

Women to Watch 2024: Paula Chiang, iProspect
Apr 17, 2025
Staff Reporters

Women to Watch 2024: Paula Chiang, iProspect

Just Published

Campaign announces agenda for debut of Campaign House at Cannes Lions 2025
9 hours ago
Staff

Campaign announces agenda for debut of Campaign ...

Programme of editorial and partner events will run across the week of the festival in June.

Southeast’s Asia’s top 50 brands 2025
2 days ago
Matthew Keegan

Southeast’s Asia’s top 50 brands 2025

After surveying 10,000+ consumers across Southeast Asia, Pureprofile and Campaign crown Samsung and Shopee as the top brands, joined by 48 others leading the region’s market.

Mindshare, EssenceMediacom China chiefs exit
2 days ago
Minnie Wang

Mindshare, EssenceMediacom China chiefs exit

Campaign understands that both Mindshare and EssenceMediacom’s China chiefs are stepping down; WPP Media pushes regional restructuring post rebrand.

Can’t find a clean public toilet? Buktupup to the rescue
2 days ago
Staff Reporters

Can’t find a clean public toilet? Buktupup to the ...

BuktuPup is a new microsite that helps travellers in rural Indonesia find clean, private restrooms hosted by locals—even in remote tourist spots.