Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.
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As budgets shift from linear TV to streaming, Campaign explores how some agencies are devising new tools to reduce the increased emissions that streaming generates while minimising the carbon footprint of their overall digital media.
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EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.
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While major agencies and holding companies have floundered in their response to climate activists, a concerted communication strategy around carbon pricing could turn things around, says independent communications consultant Paul Mottram.
Ad Nut loves a dose of cheeky counterculture, and Ogilvy India's campaign delivers in spades.
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