Advertising Marketing The Work
Emmet McGonagle
Aug 16, 2019

Guinness celebrates Japan's female rugby heroes in World Cup film

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Guinness highlights the 1989 Liberty Fields team as it adds to the 'Made of more' campaign ahead of this year's Rugby World Cup.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

1 Campaign Asia-Pacific's inaugural 50 Over Fifty winners

GroupM to merge agency brands into single P&L

2 GroupM to merge agency brands into single P&L

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

3 Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand

Labubu, the art toy craze and why grown-ups can’t get enough

4 Labubu, the art toy craze and why grown-ups can’t get enough

‘Just tone deaf’—Nike’s marathon campaign backlash

5 ‘Just tone deaf’—Nike’s marathon campaign backlash

How Trust Bank went from zero to a million customers in less than three years

6 How Trust Bank went from zero to a million customers in less than three years

History of GroupM 2003-2025: The world's largest media investment arm

7 History of GroupM 2003-2025: The world's largest media investment arm

WPP set to drop GroupM brand in media shake-up

8 WPP set to drop GroupM brand in media shake-up

Google cuts 200 jobs in a core business unit

9 Google cuts 200 jobs in a core business unit

A look back to when De Beers changed the rules of engagement

10 A look back to when De Beers changed the rules of engagement

Related Articles

Rugby World Cup 2019: Japan venues gear up for corporate hospitality
Apr 26, 2019
Megan Gell

Rugby World Cup 2019: Japan venues gear up for ...

Guinness sponsors Premier League with ‘largest global campaign to date’
Aug 17, 2024
Charlotte Rawlings

Guinness sponsors Premier League with ‘largest ...

How Guinness grew sales by using social media to target women and younger people
The Information
Jun 27, 2024
Charlotte Rawlings

How Guinness grew sales by using social media to ...

The Rugby World Cup: A game-changer for advertisers in Japan
Oct 30, 2019
Brett Gillett

The Rugby World Cup: A game-changer for advertisers ...

Just Published

Google may no longer be the ‘Godfather of search’ as AI tools gain ground
3 hours ago
Reem Makari

Google may no longer be the ‘Godfather of search’ ...

With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts rethink their strategies.

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
3 hours ago
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Grey will split from AKQA as part of the move.

TBWA’s newly appointed chief AI officer on why 'AI is a co-pilot, not an autopilot'
20 hours ago
Nikita Mishra

TBWA’s newly appointed chief AI officer on why 'AI ...

Campaign Asia speaks exclusively with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech and creativity gap to drive sharper brand outcomes.