In a competitive new-business environment, agencies are turning to freelance marketers in the quest for the edge.
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After losing marquee clients Amazon and Lego, Initiative faces an uphill battle to rebuild its reputation, leaning on new tools, a "challenger" mindset, and a focus on e-commerce to stay competitive in a rapidly shifting industry.
Bidon has been global chief executive at Nexus since April 2022.
WPP’s chief executive spoke at SWSW and touched on hybrid working, the future of the workforce with AI and whether brands will return to X.
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