Huda Beer hands creative to Lowe Vietnam's Stitch

Following the appointment, Stitch will carry out a countrywide full-service campaign for the brand, which was recently acquired by Carlsberg’s Hue Brewery.

It is understood that this is the first time Huda Beer has entered into a long-term partnership with an agency, having previously launched local projects on a smaller scale.

Ho Quoc Thinh, marketing director for Hue Brewery, said he hoped the partnership will build the brand throughout Vietnam.

He said, “This is the first time we’re partnering with Lowe Vietnam and we highly appreciate the new campaign idea for Huda being developed…  we look forward to a long term partnership with Lowe”.

Giao Phan, general manager at Stitch, added, "Huda beer is a strong local brand with a deep heritage. We look forward to laying the foundations for the brand to realise their nationwide growth plans”.

Launched in 2009, Stitch focuses on through-the-line services for Vietnamese brands with global ambitions, including Vinamilk, Gau Do, Vietnamobile, Romano and KinhDo.