This year’s event, which will take place from 11 to 14 November, will see a stellar line-up of international golfing stars at the Sentosa Golf Club. Icon will be working with tournament organiser World Sport Group and creative agency Iris to execute an integrated PR and marketing campaign.
“Icon has a proven track record of working with sports, travel and lifestyle clients, and we find many natural synergies working with them on the tournament,” commented Chris Jordan, chairman of the Barclays Singapore Open Organising Committee and senior vice president for Golf, World Sport Group.
Icon will be responsible for promoting the tournament in the lead up to the event starting from September. The team will be looking in particular at raising awareness beyond the local and regional golfing community, and to excite the general public about this high profile sporting event.
Icon is also an official member of the Ketchum global network, one of the world’s largest global communications consultancies.
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