Benjamin Li
Apr 21, 2010

Impact Asia appointed to PR management for Creative Capitalism Forum 2010

HONG KONG - Future Enterprise Foundation has chosen Impact Asia as public relations and event partner for its first ever Creative Capitalism Forum 2010 in Hong Kong.

Creative Capitalism Forum 2010
Creative Capitalism Forum 2010
Bloomberg, Wall Street Journal Asia and Phoenix TV are the media partners for the Forum.

Future Enterprise Foundation is a non-profit organisation, inspired by Bill Gates and run by professionals from various industries, set up to empower the underprivileged in China and work towards lifting the disadvantaged out of poverty in a sustainable manner.

The forum will be held at Hong Kong Polytechnic University on 10 May and is expected to draw over 500 senior executives from both the private and public sectors in Asia, to promote corporate responsibility and social enterprise within the region.

The Forum speaker line-up includes over 20 top international opinion leaders, including Dr. Zhang Ya-Qin (corporate VP of Microsoft Communication), Winfried Engelbrecht-Bresges (CEO, Hong Kong Jockey Club) and Doug Miller (founding chairman, European Venture Philanthropy Association).

Impact Asia’s brief focuses on increasing awareness for Future Enterprise Foundation, its common goal, its beliefs and encourage media participation for the forum.

“Companies in Europe and North America have an established corporate social responsibility culture, whereas there is still room for improvement in Asia, with the economy coming out of the financial recession, these top opinion leaders could share their effective insights on how they could do their part in corporate social responsibility in their marketing initiatives in Asia,” said Jeremy Cheung, MD of Impact Asia (Hong Kong) Ltd.

Earlier this month, Impact Asia also won the PR account for The Club, a boutique hotel by Harry's Hospitality in Singapore.

Related Articles

Just Published

10 hours ago

Salesforce invests $1 bil in SG, collaborates with ...

The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.

11 hours ago

Lifebuoy urges Indonesian youth to get 'possessed ...

The soap brand presents itself as the solution to the country's record-breaking heatwaves in a horror-comedy to resonate with Gen Z.

11 hours ago

Spikes Asia live judging underway in Vietnam

GALLERY: More than 80 jurors from across Asia Pacific are in Da Nang, judging the best creative work from across the region in contention for a coveted Spikes Asia Award, ahead of the April 24 gala.

11 hours ago

Havas and Moonfolks form media alliance in Indonesia

EXCLUSIVE: Moonfolks, formerly M&C Saatchi Indonesia, enters an alliance with Havas to fill its missing media capability with the aim of creating a full-service agency with end-to-end solutions.