Shawn Lim
Nov 8, 2023

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

2 hours ago

Did Heathrow’s shutdown prove that bad press no ...

When a fire at an electrical substation plunged Heathrow Airport into chaos, media reporting was swift—but mostly short-lived. As businesses navigate rapid news cycles, experts weigh in on whether negative press has lasting reputational damage.

2 hours ago

Tiffany & Co. goes blue for ocean preservation

Agency L&C turns Tiffany’s signature Pantone colour into a purpose-led campaign.

2 hours ago

Meta AI and AI Studio officially launched in Indonesia

Both products were launched along with several facilities for creator marketing.

7 hours ago

Women to Watch 2024: Lalit (Cherry) Kanavivatchai, ...

Kanavivatchai's business acumen, people-first approach, and growth mindset have paid off handsomely for Publicis Groupe in Bangkok.