Shawn Lim
Nov 8, 2023

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

1 day ago

Creative Minds: Anthony Cassidy is waiting for a ...

The creative director at Clemenger BBDO on his love for an old Gap ad, annual pilgrimages to see The Flaming Lips, and his indifference to bucket lists.

1 day ago

Women to Watch 2024: Paula Chiang, iProspect

Chiang’s leadership, performance-agility mindset, and mentorship has made iProspect an industry champion in driving brand growth while pioneering the implementation of AI-driven solutions for clients and young talent.

1 day ago

Forsman & Bodenfors expands earned-first model as ...

EXCLUSIVE: After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.

1 day ago

Google uses AI to block harmful ads—but inconsistenc...

Google’s 2024 Ads Safety Report outlines how AI is being used to identify and prevent ad policy violations at scale. While enforcement activity has increased, persistent gaps and inconsistencies exist across markets.