Analysis News Advertising Media Marketing Technology
Shawn Lim
Nov 8, 2023

Bloomberg Media CEO Scott Havens on relying less on social media, ad revenue and AI

On a recent trip to Singapore ahead of the sixth annual Bloomberg New Economy Forum this week, Bloomberg Media CEO Scott Havens sat down with Campaign to discuss how it dealt with the drop in traffic from Facebook, which also impacted its ad revenue.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Cannes Lions 2025: APAC winners

2 Cannes Lions 2025: APAC winners

Cannes Lions 2025: See all of the Grand Prix winning work this year

3 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

4 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

John Wren on his vision for a bigger, better Omnicom

5 John Wren on his vision for a bigger, better Omnicom

PR Awards Asia-Pacific 2025: Winners announced

6 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

7 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

8 Vaseline wins Cannes Lions Health and Wellness Grand Prix for Verified campaign

Hong Kong’s harbourfront gets ballsy to break men’s health taboos

9 Hong Kong’s harbourfront gets ballsy to break men’s health taboos

Omnicom Group plans full buyout of Clemenger Group

10 Omnicom Group plans full buyout of Clemenger Group

Related Articles

Global ad spend surpasses $1 trillion, APAC to play key role
Apr 24, 2025
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

75% of marketers report declining returns on social media ad spend
Apr 9, 2025
Staff Reporters

75% of marketers report declining returns on social ...

APAC ad spend growth pegged at 5.8%, buoyed by SEA
Feb 25, 2025
Staff Reporters

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Bloomberg Media's digital chief on gaining subscribers, navigating algorithm uncertainty, and leveraging AI in news
Aug 16, 2024
Rahat Kapur

Bloomberg Media's digital chief on gaining ...

Just Published

Cannes Lions Grand Prix winner faces scrutiny over alleged AI-doctored case study
1 day ago
Eszter Gurbicz

Cannes Lions Grand Prix winner faces scrutiny over ...

DM9, part of the DDB network, faces fallout over its Grand Prix-winning campaign for Consul Appliances, with Chief Creative Officer Icaro Doria stepping down after allegations of AI manipulation and unauthorised footage usage.

Cannes Lions faces calls to step up action on sexual harassment
1 day ago
Gemma Charles

Cannes Lions faces calls to step up action on ...

Women sought refuge in the Empower Café when the Cannes Lions safe zones were not open.

WPP Media appoints first global client presidents since rebrand
1 day ago
Beau Jackson

WPP Media appoints first global client presidents ...

Caroline Foster Kenny and Stephanie Prager are the new global client presidents.