Impact Asia will not seek a replacement, and Cheung's responsibilities will be picked up by group MD Sarah Woodhouse (pictured right), CEO Susan Field (pictured left) and Louise Huckfield, who will be promoted from account director to director in January. Her responsibilities will be overseeing the PR team as well as focusing on team management.
Other promotions include Cherie Lau from senior account manager to account director on the consumer team and Yvonne Wang from account manager to senior account manager on the corporate team. Both are effective on 1 January.
"We are a team of 25 in Hong Kong and although Susan and I have regional responsibilities, we are still very hands on in Hong Kong and therefore we have taken the decision that by strengthening the senior team around us we don't need to replace this role," Woodhouse added.
Impact Asia Hong Kong MD Jeremy Cheung set to leave
HONG KONG - Jeremy Cheung, Hong Kong MD of Impact Asia, will resign from the agency in mid-December, the agency announced today.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Spikes Asia 2025: Rika Komakine and Tetsuya Honda ...
A Japanese PR agency and their client cooked up a Spikes Asia Award-winning campaign by tackling a common cooking complaint—sticky gyoza. This is how they did it.
Meta could soon be the largest misinformation ...
The tech company’s recent changes could result in a surge in unmoderated and unfortunate content, underscoring the need for advertisers to again be mindful about where they spend their dollars, writes Sarah Thompson.
WPP mandates four days per week in office
The change to the global guidelines will apply across WPP's operations.
Why Meta’s pivot on fact-checking is the right move
This course correction is not merely expedient; it’s the right move for Meta, its shareholders, advertisers, and audiences alike, argues Ramakrishnan Raja in his forthright analysis.