IMU names Lowe as its communications partner

The appointment follows the completion of a strategic branding and communication plan for the university, in which Lowe partnered brand and communications consultancy AllAboutBrands.

Khairudin Rahim, managing director at Lowe, noted that this partnership is an example of how the agency adds value to clients and their brand.

“IMU came to us with a clear brief to assist in the development of a strategic recruitment plan for a particular programme. But as the team from Lowe and AllAboutBrands delved deeper and understood the brand and business better, it became clear that there was a much bigger need - to distill further the IMU brand promise, and help IMU communicate its already established leadership position in healthcare education, as demonstrated by its 37 international partner universities.”

Continued Rahim, “Our task has been to elevate and emphasise the IMU differentiators and cement its position as the preferred choice for world-standard medical and healthcare education.”

Lowe will develop a series of communications campaigns designed to drive reputation building, based on the outcomes from the strategic branding and communication plan.

The agency will also work with IMU to develop a series of communications initiatives to support IMU's 20th anniversary celebrations, which will kick off on 2 March, with the IMU University Day.