Jotun appoints Lowe Malaysia for Jotashield

The appointment comes after a five-way agency pitch for a new Jotashield exterior wall paint product that combats colour fading. 

The regional campaign will be developed out of Malaysia for the product launch expected later this year. 

“After meeting five agencies, what stood out from the presentation was Lowe’s combination of creative and business-focused solutions for a wide range of brands, across different categories,” Chen Lee Siong, regional marketing director for decorative paints in SEA and China at Jotun, said.

“We like how they come up with ideas that inspire people to act. It’s exactly what we’re looking for, for Jotashield, and we’re looking forward to seeing the work.”

Khairudin Rahim, chairman at Lowe Malaysia, noted that product involvement for exterior paints is low and homeowners often depend on their contractors, friends and family for recommendations.

“The team at Lowe Malaysia has developed a very insightful brand idea which not only resonates strongly with home owners and their influencers in the short term, but also builds loyalty and endorsement over the longer term,” he added. “The idea is integrated all the way from screen to shelf, right through to purchase and beyond, while also keeping lines open with contractors and building professionals.”

Lowe Malaysia has seen several business wins recently, including national carmaker Perodua and beverage company Spritzer.