Lowe Malaysia to handle creative for Spritzer Tinge

Spritzer Tinge is a natural, non-carbonated mineral water that comes in a variety of flavours. The brand entered the Malaysian market approximately three years ago. 

Primarily targeting the youth, Lowe Malaysia is responsible for driving awareness of existing and new flavours for Spritzer Tinge. 

This win follows the appointment of Mazuin Zin as managing director recently. Khairudin Rahim, the current managing director of Lowe Malaysia, has been promoted to the position of chairman.

It is understood that this is the first time Spritzer has selected an agency of record for a long-term partnership. It previously appointed local agencies on projects basis.

“The brief for Spritzer Tinge gives us a great opportunity,” Rahim commented on the win. “Communicating to the youth is never an easy task and our teams are relishing the challenge to do some really exciting things in the digital and social media space, where the brand’s core target reside.” 

The campaign for Spritzer Tinge is expected to break later this month.