The WPP firm is expected to work on both above- and below-the-line intiatives for the brand.
JWT Jakarta president Lulut Asmoro, who led the pitch, said: “We were working with a clear and inspiring brief that had us focusing on consumer sentiment towards the Chitato brand.”
He added: “We presented an insightful strategy positioning where digital was at the centre of our offerings, which contributed to the win."