Racheal Lee
Apr 12, 2013

Indonesia's Express Group names PR agency

JAKARTA - Indonesia Stock Exchange (IDX)-listed taxi operator Express Group has selected independent public relations firm Fortune PR for its communication campaign in the country.

Indonesia's Express Group names PR agency

The appointment came after a competitive pitch. Starting this month, the agency will handle the campaign, which focuses on enhancing the image and the reputation of Express Group in the market.

The company previously worked with Blue Bird Group in 2011 and 2012.

Merry Anggraini, corporate secretary of Express Group, said its goal is to become the leader in providing solutions for transportation services in Indonesia. Express Taxi has been serving in some major cities such as Jakarta, Medan, Surabaya, Semarang, Bali and Lombok.

“Therefore we need a strong and reliable communication partner to support us achieving our goals,” she added.

Express Group provides taxi services and value added transportation business (VATB) services in all Indonesia’s major cities. It expects significant growth this year as it launches new taxi units and other transportation services.

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Time to Nike-ify DEI

Why we need to rescue the concept of 'merit' from being solely a Trump card.

10 hours ago

Starbucks APAC VP Samuel Fung steps down

The former VP of Product and Marketing is a two-time Campaign Power List honoree. He exits the role after nearly 12 years with the company.

11 hours ago

Can ads make us feel something, even if they can’t ...

The best ads are not just about sales; they resonate deeply with consumers, says the co-founder and creative director of Itch.

11 hours ago

Santander on its shift to one global agency, why it ...

Bank has been rethinking its $1 billion-a-year spend on advertising and communications to drive consistency and effectiveness in age of AI.