Shauna Lewis
Apr 24, 2025

Interpublic reports $94 million loss for Q1 2025

The loss was fuelled by $203 million in costs for 'strategic restructuring actions'.

Philippe Krakowsky: IPG chief executive said that 'results were consistent with our expectations'
Philippe Krakowsky: IPG chief executive said that 'results were consistent with our expectations'

Interpublic Group has reported a $94.4million loss for the first quarter of 2025, according to the company's latest results.

This compares with pre-tax profits of $160.6 million in Q1 of 2024.

The fall in net income was due in part to $203.3 million in restructuring costs for the network, which included severance packages and withdrawing from leases for office spaces. The network is also centralising capabilities such as production and analytics, as well as HR, finance and IT teams.

In Q1 2025, Interpublic’s net revenue (excluding billable expenses) was $2 billion, an organic decrease of 3.6% year on year. 

The network’s total revenue (including billable expenses) declined by 6.9% in the first quarter of 2025 to reach $2.3 billion.

Krakowsky said that “results were consistent with our expectations” and attributed the results to “account activity over the prior 12-month period”.

Last year, the network lost the lion’s share of Amazon’s global media account and Lego. However, Campaign understands that wins such as Volvo in Q4 2024 are offsetting this impact.

Krakowsky did add that the impact was lessened by the “notable growth” of IPG Mediabrands, as well as Deutsch, Golin and Acxiom.

Looking ahead, Krakwosky said that the company continued to forecast an organic decrease in revenue for the year of 1-2% and that Interpublic remains on track to “close the acquisition by Omnicom in the back-half of the year”.

The results come ahead of Omnicom's planned acquisition of IPG, which was approved by shareholders in March.

Source:
Campaign Asia

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