IOC appoints Publicis for global 2018 Olympics campaign

The International Olympic Committee has appointed Publicis to handle its global brand campaign for the 2018 Winter Olympics in South Korea.

The project will be led out of the Publicis UK office, with support from Publicis New York. The agency won the business following a competitive pitch.

Publicis and Poke will develop broadcast, digital activation and integrated Olympic Channel content to promote the Olympic movement and values ahead of the winter games in Pyeongchang, South Korea, which start in February 2018.

The IOC’s vice president of marketing strategy and activation, Melinda May, said: "We’re delighted to be working with Publicis and Poke in delivering such an important campaign. We were impressed by the collaboration and dedication shown, and the deep interest and understanding of the IOC’s mission. We felt they were the best agencies to develop our campaign."

Nick Farnhill, chief executive at Publicis London and Poke, added: "The IOC are passionate and committed to building a better world through sport, and the opportunity to be their partner in delivering world-class communications and a global participation idea for the 2018 Olympic Winter Games is one of the most exciting projects we could be involved with."