IPG Mediabrands wins Milo digital work in Malaysia

The pitch included OgilvyOne, Leo Burnett, Next Digital, Kingdom Digital and Kraken, sources said. Incumbent Mindshare did not pitch for the business. 

The assignment covers digital strategy, creative services, content marketing, performance and social media duties.

Campaign Asia-Pacific contacted Mindshare, OgilvyOne, Leo Burnett, Next Digital, Kingdom Digital and Kraken to confirm they took part in the pitch, but did not receive responses in time for publication.

Nestle Malaysia leads market share in the hot drinks category with its Milo and Nescafe brands being household names.