Is in-housing symptomatic of deeper brand-agency problems?

In-housing is in the air these days. In just the last week or so, Campaign has reported on research that says advertisers are increasingly looking inward when it comes to media capabilities, how Dentsu Aegis leader Tim Andree sees in-housing as an opportunity, Unilever's experience with its U-Studio and the point of view of the company running that studio, in-housing agency Oliver.

At Campaign360 on March 5 in Singapore, three media titans will convene for a fireside chat on challenges in the relationships between media agencies and advertisers.

Billed as an exploration of the brand marketer wishlist for in-housing and partnerships, the session will feature Stephan Loerke, global CEO of the WFA and David Porter, VP of global media at Unilever, and Steve King, global CEO of Publicis Media. Loerke and Porter's frank session at last year's Campaign360 proved to be a highlight of the day, and the addition of an agency leader promises to add another dimension.

Is in-housing a symptom of deeper problems? Why are brands turning to in-housing, and what can media agencies do to deliver new value for their partners? Are efficiency and cost being favoured at the expense of creativity? What new ways of working together do advertisers and agencies need to find? 

Now entering its third year, Campaign360 gathers the most influential global and regional media and marketing heads in a forum to ignite change. You can see the full Campaign360 agenda here. 

Campaign360 is an invite-only event with a limited supply of VIP passes available for senior brand marketers. To register your interest in attending, please contact Lucian Mashobe on +852 2122 5238 or email.

Watch what was covered at Campaign360 2018:

Eleanor Hawkins, Senior Conference Producer
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+852 3175 5922

For sponsorship opportunities:

Gareth Scott
Commercial Director, Southeast Asia
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Sonia Young
Commercial Director, North Asia
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