David Blecken
Aug 10, 2012

Japan Tobacco’s Mevius represents ‘mild’ challenge to Marlboro

TOKYO – Japan Tobacco (JT) is aiming to offer a more serious challenge to Philip Morris’ Marlboro as the world’s leading premium tobacco brand with the relaunch of its flagship Mild Seven cigarettes as Mevius.

Mevius is the new incarnation of Mild Seven

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