Japan's Bilcom partners with Korea's Asiance

The 20-plus strong Asiance was founded in 2004 by its CEO Olivier Mouroux. He previously worked in the IT division of the French Embassy in Beijing, before relocating to Korea.

With Mouroux’s French connections, Asiance boasts an impressive list of French and Italian clients, including Gucci, Christian Dior,  Renault, Lacoste and Finnair.  Bilcom also works with global clients like Bridgestone, Four Seasons Hotels and Uniqlo.

The two companies plan to support corporate marketing activities in both Japan and South Korea by sharing each other’s know-how in digital marketing.

According to Cheil Worldwide's annual survey, expenditure on internet advertising in Korea in 2010 was US$489 million, representing a 24.5 per cent rise from the previous year.

Shige Ota, CEO of Bilcom pointed out that because the growth rates of digital advertising in Japan and Korea were higher than other media, more international companies were entering into these Asian markets than ever before.

He added that with the new Korean partnership followed the establishment of Bilcom China earlier this year.