The Work
Benjamin Li
Apr 22, 2013

JCDecaux helps Pricerite launch ‘virtual e-store’ campaign in MTR

HONG KONG - If imitation is the sincerest form of flattery, Cheil Worldwide and Tesco will be flattered by a virtual store that Hong Kong household and FMCG retail shop Pricerite has launched in MTR stations with the help of JCDecaux.

Pricerite tries its hand at a QR-code market.

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