The tender, a part of statutory government requirement, attracted prominent outdoor advertising companies including incumbent Eye Corp, JCDecaux and Clear Channel.
According to sources, the contract for the account, which will start in January 2011, was secured by JC Decaux.
Sources have also informed Campaign that Eye Corp had the account since 2006, prior to which it was with Clear Channel.
In a comment to Campaign, global marketing director for Eye, Janine Wood stated: "We are very busy fulfilling our contractual obligations to Changi Airport Group (CAG) and to our advertising customers, and remain committed to doing so."
She added: "Eye takes satisfaction from the efforts it has been able to undertake for CAG to dramatically modernise the media inventory, launch T3 in 2007 and grow the revenue substantially by doubling it over the term of our agreement ."
Oct 15, 2010
JCDecaux tipped to win Changi Airport outdoor advertising account
SINGAPORE - Outdoor advertising company JCDecaux has reportedly secured Changi Airport's advertising tender, beating incumbent Eye Corp.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
15 hours ago
40 Under 40 2024: Matthew Zeng, DSTNCT
Zeng co-founded DSTNCT and has propelled it into a top creative agency known for impactful public sector work.
The Knowledge
17 hours ago
Nunn Media climbs to $42.8 million in wins, leading ...
Australian and New Zealand agencies make a mark in the global indie new-business league with over $120 million in wins.
18 hours ago
Agency of the Year 2024 winners: Japan/Korea
Check out the complete winner list for the Japan/Korea region in the 2024 Campaign Asia-Pacific Agency of the Year awards.
22 hours ago
Igniting the spark: A how-to-guide for finding ...
Here’s how one native designer brings her full self to her creative work — and how you can, too.