The WPP agency will also be making another senior appointment to support Spriggs for activites in Australia and New Zealand.
On the appointment, Magnus said: “Paul and the team in Australia have done a superb job over the last two years; not only spearheading a model created to bring creative and media buying under one umbrella for Kellogg, but also producing a number of highly successful business building platforms”.
The latest move follows JWT Sydney being appointed to lead Smirnoff’s Asia-Pacific regional branding work in December last year.