JWT Taipei adds Familymart CVS account

The assignment will see the agency handling FamilyMart’s private coffee brand ‘Let's Café’ as well as seasonal promotions.

Evan Teng, managing director of JWT Taipei, says the CVS fresh coffee market in the region is already highly competitive and predicts it will only "get tougher."

"However, we are ready to take on the task," he said.

He added that FamilyMart is an exciting win. "Not only did we present a precise strategy but also fantastic creative ideas," he said.

FamilyMart was introduced to Taiwan from Japan in 1988. It broke even in 1994 and started to grow at a fast pace. Today, there are more than 2,300 stores serving Taiwan consumers.

FamilyMart was rated the No.1 convenience store in 2004, 2005 and 2008 in the annual survey conducted by Taiwan's Global View magazine.