Kao Malaysia retains Optimedia as media agency-of-record

The agency won the renewal without a pitch after a process a source described as fast-moving. Optimedia will continue to manage media planning and buying for Kao Malaysia’s portfolio of brands including Biore, Laurier, Liese, Asience and Kao Attack. 

Wong Pi Yee, Optimedia Malaysia’s managing director, credited the agency’s long-standing relationship with Kao for the continued relationship. “Optimedia’s team understands Kao’s business challenges in an intimate way and we provide outstanding strategies and operational efficiencies,” Yee said.