Kinetic opens fourth China office in Nanjing

The establishment of an office in Nanjing is an important and strategic move for Kinetic to consolidate the strength of its out-of-home offering in Eastern China. Jiangsu is one of China’s most promising economic regions.

Kinetic’s presence in Nanjing will create a closer working relationship with local vendors to ensure first hand media news and transparency in negotiation.

“Kinetic's Nanjing office will play a more dynamic role in providing quickfire response, creative solutions and strategic insights for clients in Nanjing and the surrounding region,” said Jim Liu (pictured), managing partner at Kinetic China.

The Nanjing-based Suning, one of the largest electronic retailers in China, is currently one of the Nanjing office's key accounts. "We received more and more requests from local clients and international clients are increasingly expanding to East China. The opening of the new office is perfectly located to cater to this increasing demand," he added.

The OOH speialist also works with Jiangsu Mobile through their Nanjing office.

Kinetic China has offices in Shanghai, Beijing and Guangzhou since 2004, and will continue to further expand its network into other key cities in China.