Ku6 Media acquires rights to Warner Brothers, Sony Pictures Entertainment content

The agreement gives Ku6.com the rights to air both old and new film and television titles.

The online video site has also launched a 24-hour live broadcasting platform consisting of an entertainment and financial news channel, streaming content as close to the original airing schedule on television as possible.

According to recent reports, Ku6 has been aggressively acquiring content this year. In Q2 the online video site spent US$14.6 million on content acquisitions, resulting in a net loss of US$11.8 million, according Reuters.

Ku6 however remains optimistic as its anticipates revenue from copyright expenses will help break even in the long-run.

Ku6 is currently the fourth largest video-sharing site in China with a 10 per cent market share, according to Beijing-based Analysys International. Youku leads the pack with a 20 per cent share.