Benjamin Li
Jun 16, 2011

Lashou.com hands creative to WE Marketing Beijing

BEIJING - WE Marketing Beijing has won Chinese group buying site Lashou.com’s creative account, following a five-way pitch last week.

WE Marketing wins Lashou.com's creative account
WE Marketing wins Lashou.com's creative account

According to a source close to the pitch, Saatchi & Saatchi and DraftFCB were also involved.

WE Marketing's Beijing office will take charge of branding duties for the group buying site across China.

Reported in May, Lashou.com appointed Vizeum to handle its media after a mere three months with OMD China.

Lashou.com also partnered with Charm Communications on its media and PR in the same month. The account will be jointly serviced by Charm Communication’s digital marketing agency Charm Interactive and Vizeum, a joint venture between Charm Communications and Aegis Media.

Lashou.com, which was launched in March 2010, has grown to become one of the largest deal-of-the-day shopping websites with operations in over 500 cities in China, including Alibaba's group-buying site Ju Hua Suan, which is China's biggest online-commerce company.

Groupon's China venture Gaopeng.com, launched in February in partnership with Tencent Holding, is a late comer to China’s group buying market.

Source:
Campaign China

Related Articles

Just Published

2 hours ago

Is cheap the new black? E-commerce's existential crisis

Ultra-cheap e-commerce is a race to the bottom. CMOs must build value-driven strategies to survive the "87% OFF!" era, opines the author.

2 hours ago

Omnicom, WPP and Publicis shops vie for top spots ...

Meanwhile, four new agencies enter the top 20.

3 hours ago

Why brands are scaling back their sustainability ...

A record-breaking hot year makes COP29's climate finance promises feel dangerously inadequate. Corporate sustainability is crumbling under cost pressures and a "quiet" greenwashing surge.

3 hours ago

Goodbye first screen, hello wearables: IMG's vision ...

The future is multi-device, driven by the rise of wearables, personalised AI, and YouTube's dominance as the leading platform. Find detailed insights here.